Pine's mission is to support Canadians through every step of home ownership
About Pine
We started Pine in 2021 because getting a mortgage in Canada felt harder than it needed to be. Our founders, Justin Herlick and Jonathan Shih, thought there had to be a better way, so they built it. With Pine, everything happens on your time. Whether you’re filling out your application at 2 a.m. or chatting with our team about your best mortgage option, we make it easy to move forward with confidence. Mortgages aren’t known for being simple. We’re here to change that.
Our Values
Remove complexity
We take out the guesswork. From start to finish, it’s all about making things feel easy.
Put clients first
Your goals guide our decisions, your experience shapes our product, and your trust means everything to us.
Say what Matters
We keep it real. Simple words, clear points, and no sugarcoating.
A simple, streamlined mortgage experience for Canadians who want competitive rates without the traditional paperwork headaches
- #1 Online Mortgage Platform
- Canada’s top mortgage experience. Online, on your time, no surprises.
- $2,000,000,000 + Mortgages Funded
- Helping Canadians secure their homes with trusted, fast mortgage approvals.
- 100,000 + Clients Served
- Thousands trust us to simplify and accelerate their home journey.
Our Leadership
Justin Herlick
Chief Executive Officer
Justin Herlick co-founded Pine after working at Blend and Instabase in roles spanning product, engineering, and business. He now serves as CEO, guiding product strategy and company vision.
Brian Martin
Chief Financial Officer
After 15 years on Wall Street, Brian Martin joined tech as an early employee at Blend (BLND), where he led business development and helped expand the platform beyond mortgages. He’s now CFO & President at Pine, overseeing growth across finance, people, and strategy.
Jonathan Shih
Chief Technology Officer
Jonathan Shih co-founded Pine in 2021 after engineering roles at Facebook, Instabase, Vurb (acquired by Snapchat), and Shopagon. As CTO, he oversees the company’s tech stack. He studied computer science at UCLA and Berkeley.
Backed by
